How to sell an apartment as efficiently as possible: at a high price and short term? It's very simple – you need to do pre-sale preparation and home staging. What is it and how does it work? Let's figure it out!
The real estate market is now more saturated than ever with a variety of offers. Selling an apartment at a bargain price is difficult. And this is where pre-sale preparation and home staging come for help.
Imagine that your apartment is not just a piece of real estate, but a real merchandise. As in any trade, marketing methods can also be applied here. For example, to conduct a study of the housing market, to determine the target audience and its needs.
Some apartment owners try to make their homes look decent before selling: change a burned-out light bulb, glue wallpaper, throw out garbage, and wipe off dust. This is the pre-sale preparation.
What is home staging? It is the process of preparing an apartment for sale, which includes several stages. It is based on the principles of marketing and consumer psychology, and its purpose is to create an attractive first impression among potential buyers.
The first step in home staging is to clean the room. Cleanliness and order will create a favorable impression and help buyers see the potentiality of housing.
Next, it is necessary to eliminate the shortcomings and traces of housing exploitation. Minor repairs and repainting of surfaces can significantly improve the overall appearance of an apartment.
Color analysis also plays an important role. The choice of color should be individual and specific to match the tastes of potential buyers.
Creating the right lighting is also necessary to emphasize the advantages of housing. Maximum natural light and additional fixtures can make the room more attractive.
An equally important step is to choose the items that will remain for the duration of the demonstration. An excess of unnecessary items can distract customers and create the impression of less free space.
To increase usable area, each room must have a specific purpose, which will be obvious to the buyer.
Furniture placement is another important step. Furniture should be sized and not create a feeling of clutter.
Creating a feeling of freshness with the help of plants and landscaping the surrounding area (if it is a question of selling a house) can also have a positive impact on buyers.
Home staging professionals note that efforts to prepare real estate are extremely important if you want to sell it quickly and profitably. Home staging helps to sell housing on average almost twice as fast and 20% more expensive.
Pre-sale preparation and home staging can be key factors in the successful sale of your property. Do not underestimate their importance, because they can make the sales process more comfortable and profitable for you.
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